Bottles sold for around $100 before things stepped up a notch. Lomeri released his first bottle of Clase Azul in 2000, after 12 months of aging. Two initial attempts to create something smooth and delicious didn’t take off before he went back to the figurative drawing board and started from scratch.Ī tacky sombrero was quickly disregarded for branding and, after Lomeri went back to school to study luxury marketing, was replaced with a unique, hand-crafted ceramic bottle designed to be celebrated and upcycled revered the same way the spirit inside would be.

Mexican founder Arturo Lomeli had two big interests in life: art and ceramics, and creating a tequila brand. ShOP NOW A legacy to Mexico’s creative and cultural heritage Clase Azul Tequila price and bottle sizes BottleĬlase Azul XX Anniversario Reposado TequilaĬlase Azul Unveils Dia De Muertos Joven Edition Tequila

And that’s done in a way that continues to garner nothing but respect and admiration. Launched in 1997 with a determination to highlight the heights of luxury in the world of Mexican drinking, Clase Azul has risen into something far beyond a simple spirits company.Ĭombining a three barrel blended aging process, a unique yeast strain, and very ripe highland agaves, Clase Azul promises to revitalize the tequila industry on its own terms. This luxury tequila brand is at the top of the game when it comes to a beautiful drinking experience, enjoyed in hand-crafted ceramic bottles that you’ll proudly display long after you’ve taken the final sip from the bottle. Authenticity, decadence, and an artistic streak: just a few of the words you could use to describe Clase Azul tequila.Ī brand that’s determined to go its own way-even recently turning down a $1 billion offer that would require handing over partial control-it’s a tequila you can trust, right through from its working conditions and sustainability approach to its unbeatable creamy, fruity, flowery appeal.

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